I am a Product Designer

Enterprise Design System

Multi-brand design system built for consistency and flexibility.

Design System | Design Tokens  | Components | Slots

Anderson Tuftex

Luxury flooring website redesign for the eco-conscious consumer.

Website | UX Research | Design System | Branding

Niagara Chocolates

Shopify website redesign for a premium locally owned chocolate shop.

E-Commerce | CX Design  | UX Design | User Research

Ambassador App

Beer, wine, and spirits mobile app connecting employees with Constellation Brands' product portfolio.

Mobile App | Style Guide | UI Kit | Prototype

PRODUCT DESIGNER

Jasmine Liu

I've always loved jigsaw puzzles. Not because I enjoy finding individual pieces, but because I love discovering how they fit together. In many ways, that's how I see the world. I'm naturally drawn to finding patterns, connecting ideas, and uncovering the underlying structure that helps everything make sense.

That way of thinking has shaped both my career and the way I live my life. Today, I lead product design initiatives at Shaw Industries, where I help shape our design system and websites across multiple brands. Whether I'm mapping design tokens, refining a button interaction, or organizing information architecture, I love the process of transforming complex problems into thoughtful, intuitive experiences.

That same passion extends beyond my career. I turned my structural way of thinking into a professional home organizing business, helping people create spaces that feel lighter, calmer, and more functional. At first glance, organizing homes and designing digital products seem worlds apart, but to me they're driven by the same belief: when the foundation is thoughtfully designed, everything built on top of it becomes more consistent, scalable, and built to last.

At my core, I'm endlessly curious, deeply empathetic, and energized by solving complex problems. I believe the best products aren't built by accident: they emerge from understanding people, asking the right questions, and thoughtfully connecting every piece into a cohesive whole.

© 2026 Jasmine Liu, All Rights Reserved.